Skip to content

Digital Growth Marketing & Automation

Micha
van Heltau

5 years' experience · B2B & B2C — Healthcare, Education, E‑commerce, Fintech

Heerlen, Limburgmicha@vanheltau.com+31 6 14435404linkedin.com/in/michavanheltauScroll ↓

01—About

About

Where the technology half and the marketing half meet.

My career sits at the intersection of technology and marketing: a Computing Science degree with Honours, an MBA in Digitalisation and AI, and five years of hands-on experience in digital growth marketing and automation across B2B and B2C industries.

In 2022 I founded Van Heltau Technologieën, and today I lead a portfolio of concurrent ventures, teams and client engagements — designing and running the websites, funnels, paid acquisition, CRM and marketing automation systems that turn customer understanding into growth.

02—Capabilities

Capabilities

What I am actually hired to do.

  • Growth & Paid Acquisition

    Meta and Google lead-generation campaigns run end-to-end — creatives, funnels, retargeting and follow-up.

  • Marketing Automation

    N8N automations for lead handling and operations, built to support multi-location expansion.

  • Websites & Conversion Funnels

    Website and booking funnel design across successive growth stages, with tracking and local SEO foundations.

  • Digital Transformation

    Moving clients from single-channel to hybrid cross-platform campaigns, with audience-qualification and retargeting flows.

  • Team Building & Operations

    Recruiting, training and managing teams; running pricing and service-model experiments; leading 5-person project teams.

  • Engineering Foundation

    BSc (Hons) Computing Science. Cloud deployment on AWS, Docker, Scrum delivery — the technical half of the job.

03—Experience

Experience

Open an entry to read the detail, or filter by the kind of work.

Jan 2022 – Present

Van Heltau TechnologieënCurrent

Eenmanszaak — Founder·Heerlen / Groningen

Digital growth marketing & automation consultancy — running five concurrent client and venture projects.

Mar 2024 – Present

Synergia Renewal ClinicCurrent

Head of Digital Growth & Marketing Automation·Bucharest (Remote)

Full digital growth and marketing automation overhaul for a private healthcare clinic group.

  • Redesigned website/booking funnels across 3 growth stages; built tracking and local SEO foundation.
  • Managed Meta/Google lead-generation campaigns end-to-end: creatives, funnels, retargeting, follow-up.
  • Built N8N automations for lead handling/operations, supporting expansion into 2 additional locations.
  • Growth & Paid Acquisition
  • Marketing Automation
  • Web & Funnels

Aug 2025 – Present

LORO | Het Online LyceumCurrent

Co-Founder / Operations & Growth Lead·Heerlen / Groningen

Online education venture offering STEM tutoring and Dutch university application support for students.

  • Grew the program from concept to 100+ students and 7 active teachers.
  • Built the website, LMS/class infrastructure, marketing campaigns and operations end-to-end.
  • Recruit, train and manage student-teachers; run pricing and service-model experiments.
  • Leadership & Operations
  • Growth & Paid Acquisition
  • Web & Funnels

May 2025 – March 2026

Van Heltau Nexus

Grant-Funded R&D Project (MIT Haalbaarheid)·Groningen

MIT Haalbaarheid-funded feasibility study for an AI copilot concept supporting SME digital operations.

  • Secured and delivered a government-funded feasibility study (~€20K grant); concluded with a formal “conditional go” recommendation for further R&D.
  • Consulting & Strategy
  • Engineering

Sep 2022 – Jun 2024

Valhalla Europe

Co-Founder / President·Groningen

Student entrepreneurship & investor community, built from the ground up.

  • Grew the community from 0 to 20 members; ran weekly investing and entrepreneurship sessions.
  • Built a network of local founders and companies; incubated LORO as a spin-off venture.
  • Leadership & Operations

Jan 2023 – Dec 2023

DigiQuery

Digital Transformation & Marketing Consultant·Bucharest (Remote)

Digital transformation consulting and cross-platform campaign strategy for client businesses.

  • Guided clients from single-channel (LinkedIn) to hybrid cross-platform campaigns (Meta & Google).
  • Designed audience-qualification and retargeting flows linking awareness-stage social platforms to LinkedIn conversion.
  • Consulting & Strategy
  • Growth & Paid Acquisition

Nov 2024 – Jan 2025

ParaMedir

Business & Strategy Consulting Intern·Groningen

Advised a Dutch medtech startup building point-of-care diagnostics (UriMoni™-POC) on how to present its economic and clinical impact to investors and hospitals.

  • Ran a SWOT and business-environment analysis of the company's internal and external position.
  • Recommended a Unified Cost-Benefit Analysis (UCBA) framework over standard CBA to capture the device's full clinical and economic value.
  • Delivered a full consulting report and strategic recommendations as team lead of a 5-person team.
  • Consulting & Strategy
  • Leadership & Operations

Feb 2021 – Jun 2021

Siemens AG

Software Engineering Intern·Groningen / Munich (Hybrid)

Built a cloud-based automated program repair platform for Siemens as part of a university–industry cooperation.

  • Developed/deployed the platform on AWS as team lead of a 5-person Scrum team, running sprints via Trello.
  • Used Docker to run and synchronise the system across multiple instances.
  • Delivered weekly progress reports directly to the Siemens engineering contact.
  • Engineering
  • Leadership & Operations

Sep 2020 – Jun 2022

University of Groningen

Teaching Assistant & Student Mentor·Groningen

Supported first- and second-year Computing Science students through teaching assistance and academic mentoring.

  • Explained programming, algorithms and problem-solving concepts to junior and mixed-background students.
  • Supported new students throughout the Computing Science programme.
  • Teaching
  • Engineering

Sep 2022 – Jul 2023

Rotaract International Club of Groningen

Marketing Team Member·Groningen

Marketing team member for the club, supporting social media content and the website alongside my studies.

  • Planned and published Instagram content for the club's social media presence.
  • Designed graphics in Canva and helped maintain the club website.
  • Growth & Paid Acquisition
  • Web & Funnels

Feb 2018 – Apr 2018

Comparex (SoftwareONE)

Marketing & Sales Development Intern·Bucharest

Supported the Romanian country office of Comparex (later acquired by SoftwareONE) on an outbound software marketing campaign, as a self-sourced student internship.

  • Researched and pre-qualified potential customers via structured outbound calling, following defined scripts and procedures.
  • Recognised by the country manager for strong independent execution, organisation and communication skills.
  • Growth & Paid Acquisition

04—Education

Education

Computing Science, then business — in that order, deliberately.

  • Sep 2023 – Jul 2026

    MBA, Small Business & Entrepreneurship (Digitalisation & AI)

    University of Groningen

    Thesis: “Assurance and Coach Framing in SME Adoption of AI Assistants”.

  • Sep 2022 – Jun 2023

    Business Development Programme

    VentureLab North (Innokite)

    Two-times winner of VentureLab Weekend as lead of a 5-person entrepreneurial team.

  • Aug 2019 – Jul 2022

    BSc (Hons) Computing Science

    University of Groningen

    Thesis: “Blockchain for the Protection of Forensic Evidence”.

05—Trajectory

Trajectory

Bucharest to Groningen to Limburg — and five languages picked up on the way.

  1. 2018

    Bucharest

    First internship — outbound software marketing at Comparex.

  2. 2019

    Groningen

    Moved to the Netherlands to read Computing Science.

  3. 2021

    Munich / Groningen

    Siemens engineering internship — AWS, Docker, Scrum.

  4. 2022

    Groningen

    Graduated with Honours and founded Van Heltau Technologieën.

  5. 2023

    Groningen

    Began the MBA in Digitalisation & AI.

  6. Today

    Heerlen

    Based in Limburg; the portfolio runs from the south of the Netherlands.

Languages

  • RomanianNative
  • EnglishC2
  • GermanC1
  • DutchB2
  • FrenchB1

06—Contact

Contact

Open to managerial roles in digitalisation and marketing in the Netherlands.

micha@vanheltau.com